ONEPLANET Sustainability Review

Sustainability Research, Reviews and Signposting

Does sustainability need rational or irrational people?

SIMON WILD

20130827-104827.jpg He isn’t quite my name sake but Oscar Wilde once said “the rational man looks at the world as it is and adapts himself to it. The irrational man looks at the world and adapts it to him self. Therefore all change depends on the irrational man.” A good place to start would be teaching irrationality.

It got me thinking. The problems and challenges we face in moving to a sustainable future on one planet need us to both adapt ourselves and adapt the world.

But I can relate to the statement “all change depends on the irrational man”. The irrational man changes the world and the rational man adapts himself to it, therefore we need the irrational man to change the world first and we need rational man to change himself. We need both but the changes we need will be led by the irrational man – the entrepreneurs.

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This entry was posted on 28 August 2013 by in Environmental Sustainability.

Part of the Problem? or Part of the Solution?

Rampant consumerism.
Widespread unsustainable lifestyles.
Unsustainable business practices.
Damaging and unsustainable travel and transport.
Extensive environmental degradation and biodiversity loss.
...
These are some of the problems we face.
...
Energy crisis.
Financial crisis.
Uneducated and un-empowered.
Environmental damage.
Food and water shortage.
Climate change.
...
Are you part of the problem,
Or are you part of the solution?

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