Community ‘Consumption’
New research is emerging indicating the success of community sharing, swapping and reselling – these actions begin to create a culture of experience versus one of ownership and consumption. Fascinating.
My scare quotes in the post title suggest the concept is really not much about consumption but collaborative use and sharing. It’s more about us using the things to produce the experience or service they provide, and less about consumption or ownership or fulfilling the consumer desire for endless novelty, so well described by Tim Jackson (see separate post).
Rachel Botsman argues the case for Collaborative Consumption at TED.
http://www.ted.com/talks/rachel_botsman.html
Image courtesy of and with thanks to drixx: http://www.flickr.com/photos/drixxx/
